About Us
Genesis Story
Vertical Acres was born from a combination of experience, market need, and timing. Our journey began in the 1990’s, long before the term “Fintech” even existed. Our founders were both early innovators in disrupting the world of finance and capital markets with consumer technology, and experts in marketing technology and operations. Over the years they’ve founded, advised and invested in dozens of companies touching all aspects of the ecosystem.
While building multiple $B in enterprise value, we observed a predictable pattern and challenge around D2C company growth. In order to scale, firms raised large sums of the most expensive capital (equity) to invest in marketing and consumer acquisition, outspending one another to convert the same customer into adjacent products. The idea is to acquire lots of customers and one day monetize them to achieve a “hypothetical” customer lifetime value (CLTV) that recoups the cost of acquisition and ultimately provides a high return on capital.
The problem is that many (most) of these businesses had not been around long enough to prove out this CLTV, and many would not last long enough to see profitability. Their model hinges on access to cheap, growth-oriented capital, and as cycles change, that well is drying up.
To break this pattern, we saw an opportunity, first, to fundamentally shift the premise around customer acquisition logic, and second to transform these businesses into positive unit economic models.. By reducing the cost of customer acquisition companies can grow more efficiently, and by generating more revenue from each customer can shrink the time to profitability and flip the business from a hypothetical opportunity to an actual moneymaker
While building multiple $B in enterprise value, we observed a predictable pattern and challenge around D2C company growth. In order to scale, firms raised large sums of the most expensive capital (equity) to invest in marketing and consumer acquisition, outspending one another to convert the same customer into adjacent products. The idea is to acquire lots of customers and one day monetize them to achieve a “hypothetical” customer lifetime value (CLTV) that recoups the cost of acquisition and ultimately provides a high return on capital.
The problem is that many (most) of these businesses had not been around long enough to prove out this CLTV, and many would not last long enough to see profitability. Their model hinges on access to cheap, growth-oriented capital, and as cycles change, that well is drying up.
To break this pattern, we saw an opportunity, first, to fundamentally shift the premise around customer acquisition logic, and second to transform these businesses into positive unit economic models.. By reducing the cost of customer acquisition companies can grow more efficiently, and by generating more revenue from each customer can shrink the time to profitability and flip the business from a hypothetical opportunity to an actual moneymaker
Why the Name?
Vertical Acres generates multi-faceted growth for clients digital properties. Our battle-tested technology optimizes your marketing funnels and marketing spend to drive fast, high-impact, vertical growth for your existing products. Who We Are
We're a team of innovators, scientists, traders, adtech experts, copy writers, engineers, scientists, strategists and growth specialists, all dedicated to the craft of building the single most powerful business optimizer for fintechs.